I was born in northern Sweden into a big family, a creative family. Drawing and singing were the most fun.
After high school, I moved to Umeå, studied English, moved to Stockholm, worked, decided to study graphic design in Washington, DC where my boyfriend lived.
I attended the rigorous graphic design program at the Corcoran School of the Arts and Design at the George Washington University (known as the Corcoran College of Art and Design when I started; we were purchased by GW later on).
During the program, I fell in love with typography, page layout, visual identities and printmaking. And I was pretty good at it.
I worked as the in-house designer for GW based sustainability media platform Planet Forward, which I gave a brand refresh. It’s a great organization, check them out.
In 2016, I moved back to Sweden and have since designed in-house for social media, digital, print, and retail.
I have also gotten married, finally gotten my first tattoo, and added a dog into my household.
Find my CV here.
I design because it’s a way to help people. I find it exciting to be able to optimize communication visually to ensure the intended audience both sees and understands the message. The results of successful design can be far-reaching and have a positive impact on the world.
That’s why function will always come first for me. I don’t design dazzlingly trendy pieces for the sake of being dazzlingly trendy: I design with care to communicate the right message in the right way. That said, I believe a beautifully designed message will hold attention better, so I strive to deliver both functional and good-looking designs. What this means is that I take great care to get to know my clients and their needs before I put pen to paper. And once I put pen to paper, I explore as many possibilities as I can.
I also think it’s important to have fun in the process, to push the boundaries of what has been done, and to be open to input and inspiration from anyone and anything.