Planet Forward

Branding for Planet Forward, a sustainability media platform at the George Washington University.

Planet Forward uses contemporary media to spark and lead conversations on the future of the planet, bringing students
and sustainability leaders together in problem-solving dialogue.

Logo concept:
"Contemporary Storytelling in Sustainability."
An angular speech bubble creates energy and confidence. A green-to-green gradient generates motion and echoes the sustainability and environment themes permeating Planet Forward. The flexible typeface Avenir Next conveys the powerful impact of storytelling through its legible and bold design.